Thibaut Schruws
Founder & Lead Strategist
October 14, 2026
Summary of the article
The price of a website depends on the type of project, the level of customisation and your business goals. A landing page costs between €500 and €5,000, a showcase website between €3,500 and €8,000, a lead generation website between €5,000 and €20,000, and an e-commerce website from €5,000 to over €100,000 depending on the complexity of the catalogue and integrations. Add technical costs (hosting, domain name) and possibly a design or visual identity budget. A redesign usually costs as much as a new website, plus content migration and SEO redirects. The final cost always reflects the depth of the project and the expertise of the agency you choose.
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How much does a website cost in 2026?
The cost of a website depends on several factors. The main variables are the type of website (landing page, showcase website, lead generation website, e-commerce, etc.), your business goals (lead generation, online sales, brand visibility), the number of pages and the level of design or customisation required.
In short, expect €500 to €5,000 for a landing page, €3,500 to €8,000 for a showcase website, €5,000 to €20,000 for a B2B lead generation website, and from €5,000 for an e-commerce website. These ranges apply to Belgium as well as France.
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The types of websites
There are different types of websites, each with its own level of complexity, goal and price range. Here are the four most common: landing page, showcase website, lead generation website and e-commerce website.
Landing page
A landing page is a single page designed to turn visitors into prospects or customers. It is often used for a campaign, a product launch, an event or a lead collection operation.
It usually contains a catchy headline, a clear message, a call to action and a form.
- Goal: Lead generation or campaign conversion
- Average price: From €500 to €5,000
- Includes: Basic design, copywriting, form integration
Note: the final price depends on the length, the complexity of the design and the agency’s expertise.
Showcase website
A showcase website is a multi-page website designed to highlight your work, your services and your company’s DNA. It usually includes:
- an impactful homepage
- a gallery or portfolio of your work
- an “About” page (history, team, values)
- a contact or booking page
Goal: strengthen your credibility, raise brand awareness and win over visitors and referrers.
Average price: from €3,500 to €8,000, depending on the depth of the content, the level of design and the features (animations, testimonials, video, etc.).
Lead generation website
A lead generation website combines a classic showcase website with pages optimised for conversion:
- a homepage designed to grab attention and drive action
- dedicated landing pages for each offer or campaign
- smart forms (lead magnets, booking, demos)
- clear calls to action and well-designed conversion funnels
- advanced tracking of conversions and user journeys
Goal: maximise the collection of qualified contacts and feed your sales pipeline.
Average price: from €5,000 to €20,000, depending on the number of conversion funnels, the marketing tools to integrate (CRM, marketing automation) and the level of customisation.
E-commerce
An e-commerce website lets users browse your products and buy them online. It usually includes product pages, a cart, an online payment system and sometimes stock or logistics management.
- Goal: Online sales
- Starting price: From €5,000
- Advanced setup: From €10,000 to €100,000+, depending on the number of products, features and integrations required
Note: the more complex the catalogue and the more integrations, the higher the budget.
What the price of a B2B website includes
Two quotes for the same amount can cover very different projects. For a B2B website, a complete price usually includes:
- Strategy: goals, personas, positioning, conversion journeys.
- Architecture: page structure and SEO content plan.
- Copywriting: your page copy, written to convert and to rank.
- Design: UX/UI mockups for each page type.
- Development: build, CMS, responsive, animations.
- Integrations and tracking: CRM, forms, conversion tracking.
- Technical SEO and launch: quality control, structured data, redirects.
- Training: so your team can manage the website without depending on a developer.
When a quote is much lower, it’s often because part of this list is left to you, especially the strategy and the copy.
How much does a website redesign cost?
A redesign usually costs as much as a new website of the same type, because you start again from strategy, architecture and design. Two items are added:
- Content migration: reusing, sorting and rewriting existing pages.
- SEO migration: mapping the pages that bring traffic and setting up 301 redirects for every old URL, so you don’t lose your rankings.
This second item is often missing from quotes. Yet it’s what prevents traffic from dropping after launch.
WordPress, Webflow or custom code: what impact on price?
The choice of technology mostly affects the cost over time. A WordPress website can be cheaper to build, but requires regular maintenance of plugins and security. With Webflow, hosting, security and updates are included in the subscription, and your team can edit the website without a developer. A fully custom-coded website mainly makes sense for very specific features. We compare the first two options in detail in our article Webflow vs WordPress.
Website prices in Belgium: Brussels and Wallonia
The ranges in this article apply to Brussels as well as Wallonia or France. Price differences come much more from the type of provider than from the region: a freelancer, a local generalist agency and a specialised B2B agency don’t offer the same scope.
In Wallonia, look into the Walloon Region’s “chèques-entreprises”, which can fund part of certain digital transformation projects when they are carried out by an approved provider. Conditions change regularly: check them before starting your project.
Additional costs
On top of the development cost, there are several other expenses to consider when creating a website.
Technical costs
- Domain name: €10 to €50 per year
- Web hosting: €100 to €900 per year
Maintenance and updates
A B2B website evolves: new landing pages, sections to rework, integrations. Plan a budget for these updates, per request or through a monthly package, like our on-demand Webflow team.
Design costs
Designing a website can involve additional costs.
If you need a custom graphic system, the budget can range from €500 to €2,000, depending on the complexity of the project.
For a complete brand identity, expect on average €5,000 to €10,000, and prices can rise quickly depending on your specific needs.
Even if these steps aren’t mandatory, a strong visual identity is essential to stand out from the competition. Discover how we can help you create a unique identity for your brand.
Conclusion
The final price of your website mainly depends on three elements:
- Your needs and goals
- The complexity of your website and the number of pages
- The team or agency you choose to work with
At We-R, our turnkey B2B websites start at €10,000 excl. VAT: strategy, copywriting, design, Webflow development, integrations, technical SEO and team training, with an average duration of 8 weeks.
You receive a fixed quote based on the time your project really needs. No hidden fees, no bad surprises.
We aim for long-term partnerships with our clients. From strategic planning to launch, we work hand in hand with you to create a website that reflects your vision and supports your company’s growth.
Discover our B2B website design and redesign services or contact us for a quote tailored to your project.
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