[RECAP] Webflow Conf 2025: What changes for your agency?

AI is Reshaping Search Behavior — Where Does Webflow Stand?

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AI is disrupting search, SEO, and user habits:

• Today, 43 % of web users leverage AI daily to browse (in full or in part).
• 60 % of Google searches now lead to zero clicks. AI previews are enough.

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The new challenge: go beyond traditional SEO and embrace AIO (Answer Engine Optimization + Generative Engine Optimization). You need sites that are fast, adaptive, and structured for both people and AI systems that drive visibility.

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The role of an agency like We-R? Not to stick to a tool, but to find the best solution for our clients.

And after Webflow Conf 2025, it’s clear: Webflow remains the top pick for today’s and tomorrow’s challenges.

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Major announcements confirming Webflow’s AI-First vision

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AI-powered code generation

Generate “production-ready” code (React, apps, components) from a prompt.

→ No need to rely on a dev to build complex experiences (dashboards, calculators, booking systems).

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Ideal for marketing, product, or design teams who want to build advanced interfaces—no developers required.

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AI-powered SEO

The AI assistant generates and optimizes meta tags, alt texts, schema markup, and even detects and suggests SEO opportunities — not only for Google but also for AI-driven engines (ChatGPT, Gemini, Claude…).

→ Content and SEO teams gain productivity, visibility, and performance everywhere.

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For content and SEO teams looking to save time on operations while boosting visibility across both traditional search engines and LLMs.

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Webflow MCP (Model-Canvas Protocol)

Webflow opens up to AI environments: you can now create or edit a Webflow site from an external AI tool, directly within the Designer.

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Perfect for tech/data teams wanting to connect Webflow to AI-assisted content workflows.

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Next-gen Webflow CMS

A whole new level of flexibility:

• Build complex data models and support massive volumes (1M+ items)
• “Content Delivery” API for headless/multichannel setups
• Multi-level design and large asset management

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Ideal for editorial/corporate sites scaling up or expanding across platforms.

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Other Announcements

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Real-time collaboration

Multiple team members can now edit the same page on Webflow simultaneously—true teamwork.

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Comments without needing a Webflow account

Clients and teammates can leave comments on any site without creating an account—easier feedback loops.

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Component canvas

A dedicated space to create, organize and manage components and style consistency.

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Improved GSAP interactions

Finer animation control: by breakpoint, by condition. Lottie integration is on the way.

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Webflow Analyze : nouveau dashboard

Smarter analytics for:

• User behaviors (scrolls, clicks, etc.)
• Conversion tracking
• Traffic sources—including visits from AI platforms (ChatGPT, Claude, Perplexity, and more)

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Webflow Optimize: AI-powered A/B Testing

The AI assistant suggests hypotheses and sets up A/B tests faster than ever.

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Forms

Upgraded configuration:

• Custom notifications per form
• Dedicated spam inbox

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Conclusion

Webflow is agile and evolves with the market: AI, personalization, content structure, technical performance, and true multi-team collaboration.

We’re not tied to any single tool, but once again, Webflow stands out as the best solution for our clients.

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Read the full Webflow recap: Everything we announced at Webflow Conf 2025