Webflow Website Redesign for Mobilosoft to Clarify a Complex SaaS Platform and Support Scalable Growth

Context

Mobilosoft is a local marketing SaaS designed for multi-location businesses.

The platform enables companies to centralize and manage their local digital visibility: Google Business Profiles, customer reviews, local posts, advertising campaigns, and performance reporting — all from a single interface.

Before We-R’s involvement, the website showed several limitations:

• a B2B image perceived as outdated, misaligned with the actual maturity of the product
• content that was too lightweight, lacking depth on product features and SaaS value
• weak lead-generation orientation
• difficulty explaining a rich and complex platform
• a fragile SEO structure ahead of a large-scale migration

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The website no longer fulfilled its strategic role — neither as a credibility asset nor as a clear product explanation tool.

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Challenges

Clarify SaaS positioning

Structure a clear narrative around a comprehensive local marketing platform built for scale.

Structure a complex offering

Make a feature-rich product understandable without oversimplifying it.

Address multiple audiences

Speak effectively to marketing leaders, retail managers, and local teams with distinct expectations.

Strengthen market credibility

Align the website’s image with the technological depth and maturity of the product.

Integrate MIA into the product narrative

Position Mobilosoft’s AI as a structural capability, not a marketing gimmick.

Preserve and improve SEO

Handle a heavy content migration without losing organic visibility.

Build a scalable and autonomous foundation

Enable teams to evolve the website independently over time.

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Our Approach

1. Strategic Framing & SEO Architecture

The project started with an in-depth strategic framing phase.

Objective: clarify the value proposition, structure the product narrative, and design an architecture capable of supporting:

• product complexity
• multiple target audiences
• large-scale SEO requirements

This phase resulted in:

• a fully SEO-optimized sitemap
• clear prioritization of marketing, product, use-case, and content pages
• identification of pillar pages and strategic keyword clusters
• a structure designed for multi-language deployment

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Strategy, architecture, and SEO were conceived as a single system from the start.

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2. Brand Identity & SaaS UX/UI

The brand identity was created from scratch.

Objective: modernize the image, increase perceived credibility, and reflect a mature SaaS product.

• New, more modern and premium visual identity
• Full UX/UI redesign
• Creation of numerous custom SaaS illustrations
• Alignment between marketing messaging and product interface logic

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Strong emphasis was placed on clarity, information hierarchy, and visual pedagogy to explain a complex product without reducing its depth.

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3. Advanced Webflow Development

The entire website was developed in Webflow.

• Multi-page marketing website
• Full multi-language management (FR / EN / NL)
• Structured CMS (blog, case studies, editorial pages)
• Subtle animations supporting comprehension
• A complete design system ensuring consistency and scalability

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Mobilosoft’s teams now operate with 100% autonomy when managing and evolving the website.

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4. SEO & Content Migration

SEO migration was a critical component of the project.

• Migration of 109 blog articles
• Migration of 4 case studies
• Content restructuring and cleanup
• Preservation of strategic URLs and implementation of redirects
• Performance and SEO structure optimization

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Organic visibility continuity was preserved while laying stronger foundations for future growth.

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Results

• A modern visual identity aligned with the reality of the product
• Clearer, more structured SaaS UX/UI
• Improved readability of the offer and product positioning
• Successful integration of MIA into the product narrative
• A successful SEO migration despite high content volume
• A scalable, multi-language, autonomous Webflow website
• Very positive feedback from internal teams (marketing, product, sales)