Summary of the article
Webflow uses two distinct billing levels: Workspace plans (which cover your team, headquarters, collaboration features, and the number of manageable staging projects) and Site plans (which cover hosting, bandwidth, bandwidth, CMS limits, and e-commerce for each online site). Both are billed to the same Workspace Entity — your bank card, bills, and subscriptions are all in Workspace settings. Webflow invoices automatically on a monthly or annual cycle, and any formula changes during the cycle leads to pro-rata adjustments. For agencies, understanding this distinction is critical: you can keep hosting in your own Workspace, delegate it to customers via Client Payments, or transfer sites entirely to a customer-owned Workspace.
Webflow billing is the system that determines Who pays, for what and when in your Webflow account. It combines Workspace plans, Site plans, seats, and extensions into a single billing entity: your Workspace.
The Central Idea: Everything is billed via a Workspace
- When you create a Webflow account, a Workspace is automatically created for you.
- This Workspace becomes theBilling Entity : your card and bills are attached to the Workspace level and cover both Workspace and Site subscriptions.
- Each site you create in Webflow is hosted in a Workspace, even if it is not published or is on the free Starter plan.
This means that if you're an agency, your agency workspace is generally where hosting, headquarters, and extensions are billed — unless you're actually moving sites into a client Workspace or using Client Payments.
Two main billing levels: Workspace plans and Site plans
Webflow separates billing into two types of formulas.
- Workspace plans
- Invoiced Per seat (per user) to facilitate collaboration and project management.
- Provide access to more non-hosted sites, permissions, and collaboration features (real-time editing, guest roles, etc.).
- Ideal for teams, agencies, and anyone managing multiple projects or customers.
- Site Formulas
- Invoiced per site to cover hosting, bandwidth, CMS limits, and e-commerce features.
- Required to publish a site on a custom domain and remove Webflow branding.
- Each online site needs its own Site plan, even if they're all in the same Workspace.
In summary: Workspace = people & projects, Site formula = online site hosting.
What Webflow billing actually charges you
On your card and bills, you'll typically see a combination of:
- Your Workspace package (Core, Growth, Freelancer, Agency, etc.)
- The number and type of Sits (complete or limited) attached to this Workspace.
- Les Site Formulas currently active in this Workspace (Basic, CMS, CMS, Business, E-commerce levels).
- Les extensions optional such as Localization, Analyze or Optimize, billed per site or per local depending on the product.
- Les taxes (VAT, sales tax) depending on your location and fiscal status.
All of these elements are summarized in Workspace Settings → Billing and detailed line by line on each invoice.
How Billing Cycles and Renewals Work
- Each paid plan has a Billing Frequency : monthly or annual.
- Webflow automatically debits your payment method registered at each renewal date for all active subscriptions in this Workspace (Workspace package, seats, Site packages, extensions).
- If you go from monthly to annual (or vice versa), Webflow recalculates the remaining time and applies Pro rata charges or credits On the next bill.
That's why you may see partial charges or credits when you change your Site plan during the cycle or add a new seat in the middle of the month.
How Webflow billing impacts agencies and freelancers
For agencies, billing architecture has a major impact on your business model.
- You Can Keep All Projects In Your Workspace and pay for the hosting yourself, then pass this cost on to customers via your own invoices or Client Payments.
- You Can Transfer sites In a Workspace belonging to the customer so that the latter pays Webflow directly, while you only bill for your services.
- You can combine the two: some customers stay in your Workspace, others have theirs — but in any case, billing is always linked to the Workspace that owns the site.
Choosing the right combination of Workspace and Site plans is therefore both a decision. technique And Commercial.
