Strategic Webflow redesign for a scaling AdTech SaaS, built to drive acquisition

Context

‍

AdSecura is a fast-growing AdTech SaaS specializing in digital campaign quality control, budget monitoring, AI-driven insights, and tag tracking.
Recently launched as an independent player in the AdTech market, AdSecura is gaining traction, most notably with its recognition as Best International Marketing Tool at the IAB MIXX Awards.

To support this momentum, the company needed a robust and scalable web infrastructure. One that would reflect its maturity, clarify its value proposition for agencies and advertisers, and serve both acquisition and brand visibility goals.

‍

Challenges

‍

Strengthen credibility and establish positioning

The new site needed to reflect AdSecura’s maturity and reinforce its positioning as a key player in the AdTech landscape.

Clarify the offer and maximize understanding

One of the core goals was to ensure the platform’s value proposition and functionality were instantly clear to both agencies and advertisers.

Structure a scalable, acquisition-focused site

The website had to be concise, conversion-driven, and built to evolve in step with AdSecura’s product roadmap and marketing efforts.

Empower internal teams

The site was designed in Webflow to allow AdSecura’s team full autonomy to manage, update, and expand the platform without relying on external developers.

‍

Our approach

‍

Site structure & UX strategy

• Guidance on optimizing key pages, including the Features and Pricing sections
• UX recommendations to clarify value and benefits without overwhelming the user
• Content structuring to improve readability and highlight differentiators

AdSecura had already established a strong foundation in branding, structure, and content. Our role was to challenge and refine strategic elements, offering lighter, clearer formats that enhanced the presentation of features, benefits, and pricing without compromising user experience.

‍

Visual direction & Figma exploration

• Design of initial screens in Figma, aligned with the new brand identity
• UI centered around product visuals to immerse users in the tool

We adopted a product-first approach, placing the platform at the center of the experience. This helped communicate the tool’s value at a glance and allowed users to quickly understand and project themselves into its interface.

Webflow development & training

• Complete site development in Webflow
• Creation of a full design system: reusable components, CMS structure, and a detailed style guide
• Delivery of tailored resources and video tutorials for easy onboarding

The site was built to evolve. AdSecura’s marketing team can now manage and scale the platform independently, without technical dependencies.

Results

• Site aligned with AdSecura’s new market positioning
• Scalable infrastructure designed to grow with the business
• A clarified offer that enhances platform adoption and drives qualified leads
• Accelerated go-to-market, powered by a flexible site and autonomous internal teams