Webflow redesign of a growing SaaS AdTech to lay the foundations of an acquisition-oriented site

Background

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AdSecura is an AdTech SaaS specialized in the quality control of digital advertising campaigns, budget monitoring, AI support and tag monitoring.
Newly launched as independent entity on the AdTech market, AdSecura is gaining increasing recognition, in particular with the award for Best International Marketing Tool won at the IAB MIXX Awards.

In this dynamic, AdSecura needed a web infrastructure that could support their growth: embody its maturity, clarify its offer to its targets (agencies and advertisers) and support its acquisition and reputation objectives.

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Issues

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Strengthen their credibility and establish their positioning

The site was supposed to support AdSecura's maturity by consolidating their positioning on the AdTech market.

Clarifying the offer and maximizing understanding

A key objective was to ensure the platform’s value and functionality were immediately understandable.

Structuring a scalable site, in the service of acquisition

The site was supposed to be concise, conversion-oriented, while being designed to evolve quickly with their product roadmap and marketing strategy.

Empowering internal teams

The AdSecura team must be able to manage, enrich and develop the site independently via Webflow, without external dependence.

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Our support

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Strategic structuring of the site

• Advice on optimizing key pages, including Features & Pricing pages
• UX recommendations and content structuring to clarify the benefits without drowning the user

AdSecura had already laid a solid in-house foundation on branding, structure, and content. We provided support to challenge and refine certain strategic pages, in particular by offering clearer and more airy formats, making it possible to enhance functionalities, benefits and prices without overloading the experience.

Art direction & first screens

• Design of the first screens (Figma), integrating their new visual identity
• UI designed around the app's visuals to immerse the user in the tool

We adopted a product-centric approach, by placing the application at the heart of the experience, in order to facilitate the understanding of the functionalities and to allow the user to project himself into the tool.

Webflow development & training

• Full development of the site on Webflow
• Implementation of a complete design system: components, CMS, comprehensive style guide
• Provision of resources and video tutorials to facilitate the use of Webflow

The site was designed as an evolving tool, allowing the AdSecura marketing team to manage and develop the site independently, without technical dependence.

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Results

• A site aligned with their new positioning
• An infrastructure capable of scaling at the same time as their business
• A clarified offer, facilitating the adoption of the platform and the establishment of contacts
• Accelerated go-to-market thanks to a scalable site and the autonomy of teams