Webflow redesign to reposition a real estate investment club and support their rapid growth

Background

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CYGO is a Real estate investment club based in Brussels, which claims a different approach to the sector.
Unlike the traditional, corporate and remote investment firm, CYGO is positioned as a true local partner, committed alongside its members in their real estate projects.

The club invites synergy and promotes meetings between members to create shared investment opportunities, thus strengthening community spirit.

In this dynamic, the company needed a site that matched its positioning: clarify its offers, reinforce its uniqueness and become a lever of acquisition and support for sales teams.
The site also had to be designed as a scalable platform, able to support the growth of the company and to eventually integrate advanced tools (simulators, calculators, etc.) to enrich the user experience.

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Issues

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Asserting a differentiating positioning

Make the club positioning felt: support, expertise, synergies between members.

Clarifying offers and user journeys

Clarifying the offer and simplifying the experience, so that each visitor can quickly start an investment journey alongside CYGO.

Create a leadgen site and commercial support

Design the site as an acquisition lever and a support used on a daily basis by sales teams.

Anticipate scalability and autonomy

Create a site capable of integrating complex tools and allowing teams to manage it independently.

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Our support

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Strategy alignment & copywriting

• Structuring architecture and offers to guide each visitor, without friction, to the service that best fits their needs
• Complete copywriting with a double objective: designed as a conversion tunnel, while reflecting their identity as an accessible club
• Design of each service page as a standalone landing page, focused on a unique offer, without distraction

Our support has made it possible to lay solid foundations to transform the site into an acquisition lever at the service of their sales teams, while strengthening their uniqueness in the face of traditional players.

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Art direction & models

• Construction of a complete visual universe based on the existing logo: color palette, graphic assets, iconography and selection of more authentic images
• Deployment of this universe through the site's Figma models, making sure to establish both their position as credible experts and their accessible investment club approach

The objective was clear: to reinforce the uniqueness of CYGO in its market, while respecting industry codes to ensure credibility and trust with their target investors.

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Webflow development & operational implementation

• Full development of the site on Webflow
• Integration of the design system, style guide and reusable components to speed up the management and updating of the site
• Tracking setup for advanced conversion tracking, in collaboration with their internal teams
• Production of video tutorials to train the person in charge in Webflow and guarantee their autonomy

The site was developed to be as agile as their organization: easy to update, scalable and designed to integrate new complex functionalities such as real estate simulators.

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Results

• A site aligned with the expertise and unique positioning of CYGO
• A site used as sales support by sales teams
• Accelerated go-to-market thanks to a complete design system and ready-to-use components
• A scalable structure, capable of accommodating advanced functionalities as the business grows
• Simplified and autonomous management by the person in charge