Webflow redesign to reposition a real estate investment club and support its rapid growth

Context

‍

CYGO is a real estate investment club based in Brussels that takes a distinctive approach to the sector. Unlike traditional, corporate, and often distant investment firms, CYGO positions itself as a local partner, actively involved in its members' real estate projects.

The club fosters synergy and encourages connections between members to create shared investment opportunities, strengthening a sense of community along the way.

To support this positioning, CYGO needed a website that would clarify its offerings, reinforce its unique identity, and serve as both an acquisition tool and a support resource for its sales teams.

The site also needed to be scalable, built to grow with the company, and ready to integrate advanced features such as simulators and calculators to enhance the user experience over time.

‍

Challenges

‍

Assert a distinctive positioning

Ensure the website clearly reflects CYGO’s unique approach, emphasizing support, expertise, and synergy among its members.

Clarify the offer and simplify user journeys

Make the offering easy to understand and the user experience seamless, so each visitor can quickly engage in an investment journey with CYGO.

Build a lead generation and sales support tool

Design the site not only for conversion but also as a daily resource for the sales team to support their outreach and presentations.

Plan for scalability and autonomy

Create a platform ready to integrate advanced features in the future, while giving internal teams full control over content management and updates.

‍

Our approach

‍

Strategy alignment & copywriting

• Structured the architecture and offers to guide each visitor smoothly to the service that best fits their needs
• Delivered complete copywriting with a dual objective: driving conversion while reflecting CYGO’s identity as an accessible, community-based club
• Designed each service page as a focused, standalone landing page to avoid distractions and highlight a single, clear offer

This strategic foundation enabled us to turn the website into an effective acquisition tool for the sales team while reinforcing CYGO’s differentiation from more traditional market players.

‍

Visual identity and UI Design

• Created a complete visual system based on the existing logo, including a refined color palette, custom graphic assets, iconography, and a selection of more authentic imagery
• Deployed the design system through the site’s Figma mockups, ensuring a balance between CYGO’s credibility as an expert and its identity as an accessible investment club

The goal was clear: to reinforce CYGO’s unique positioning in the market while aligning with industry standards to inspire credibility and trust among target investors.

‍

Webflow development and deployment

• Complete development of the site using Webflow
• Integration of a structured design system, style guide, and reusable components to streamline site management and updates
• Implementation of advanced conversion tracking in collaboration with the internal team
• Creation of video tutorials to train the designated team member and ensure full autonomy in Webflow

The site was built to match CYGO’s agility — easy to maintain, scalable, and ready to support the integration of advanced features such as real estate simulators.

Results

• A website aligned with CYGO’s expertise and strategic positioning
• A platform actively used by sales teams as a conversion tool
• Accelerated go-to-market, supported by a robust design system and ready-to-use components
• A scalable infrastructure, built to support advanced features as the business evolves
• Streamlined, autonomous management by the internal team