Webflow redesign to elevate a premium positioning and showcase proven expertise

Context

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Wellmaking is a leading player in Luxembourg’s professional office design industry. The company works with large enterprise clients on high-impact projects, combining design, comfort, and flexibility.

Already well-established in its market, Wellmaking needed a new website that lived up to its expertise, clarifying its services, strengthening its reputation, and highlighting its portfolio.

The goal was not lead generation. The site serves as a digital calling card: building trust, reinforcing credibility, and showcasing the quality of their work to demanding decision-makers.

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Challenges

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Clarify the offering and highlight the bespoke nature

Structure the services for clarity, while emphasizing the premium, tailored approach that defines their projects.

Strengthen the premium positioning

Translate Wellmaking’s high standards and attention to detail, key expectations for their enterprise audience.

Elevate the brand identity

Refresh the visual language without altering the logo, by enriching the brand’s graphic assets.

Showcase project work

Make their portfolio central to the experience, proof of excellence and a key reassurance lever for future clients.

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Our approach

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Strategic workshop & copywriting

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• Refined the service offering to bring out themes of bespoke execution, hands-on support, and process flexibility
• Wrote all content with a non-commercial tone, aligning with the site’s objective of credibility and reputation

The goal was clear: uphold a strong reputation while delivering a website experience that meets the expectations of enterprise buyers.

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Brand enrichment & art direction

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• In-depth sitemap and content hierarchy, guiding the prospects to the right services as best as possible
• Figma model design around a fluid experience, in the service of their objective

Our goal here was to reinforce the uniqueness of Wellmaking on its market, while respecting industry codes to ensure credibility and trust.

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Webflow development & system design

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• Full Webflow build with a custom CMS for showcasing client projects
• Complete design system to simplify future updates
• Advanced tracking integration to monitor key interactions

Project work became the backbone of the site, expressing Wellmaking’s excellence to new prospects.

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Results

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• A cohesive digital identity that reinforces their premium positioning
• A clear service offering that highlights their bespoke approach and adaptability
• A site that strengthens credibility and supports conversations with enterprise clients
• Project showcases designed to build trust and inspire new partnerships
• A scalable platform that helps Wellmaking continually grow its visibility and reputation