CMS (Content Management System)

Definition

A CMS, or content management system, separates content from layout. Your team fills in fields (title, text, image, author) and the site displays the result in the correct template.

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How it works

There are two main categories. Open-source CMS platforms like WordPress, which are installed and maintained by you or your service provider, with plugins for every need. And hosted platforms like Webflow or Shopify, where hosting, security, and updates are managed by the provider.

According to W3Techs, WordPress powers over 40% of websites worldwide, making it by far the most widely used.

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Why it matters for your site

The CMS determines what your team can do on their own. A poorly structured CMS forces you to go through a developer for every new page; a well-designed CMS allows you to publish an article, a case study, or a landing page independently, with SEO already built in.

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The We-R perspective

The best CMS is the one your team actually uses. We chose Webflow for most of our clients because it combines custom design, managed hosting, and easy-to-use CMS collections. However, a well-built and well-maintained WordPress site remains a good choice in certain cases.

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Learn more

See also:Design system,Landing page,Internal linking. And to put it into practice:WordPress vs. Webflow: which one should you choose?orour Webflow sites.

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Sources: W3Techs, CMS market share · Webflow CMS and WordPress documentation.

Last updated: October 2026.