Brochure website (site vitrine)
A brochure website presents a company and its offer without online sales. What separates it from a leaflet that converts nobody: a path to an action, visible client proof, and a team able to update it on its own.
Definition
A brochure website (site vitrine, in French) presents a company, its offer and its proof points, without an online transaction: the opposite of an e-commerce site, but not necessarily the opposite of a site that generates leads. The term describes a type of content, not a level of quality: a brochure website can bring in contact requests just as easily as it can stay an online leaflet nobody reads past the homepage. What separates the two comes down to three things you can check on any site: a path that leads to an action (get in touch, book a call), visible proof (case studies, reviews, references), and a team able to update it without reopening a project with the agency.
How it works
A typical brochure website combines a homepage, one or more service or product pages, an about page, proof (case studies, reviews) and a contact page. Unlike a landing page, it isn't built for a single traffic source or a single action: it has to answer visitors at different stages, the one discovering the company and the one already comparing two providers.
Why it matters for your site
Most B2B and B2C sites that don't generate leads aren't short on traffic, they're short on a path. A visitor who lands on the homepage and can't tell, in fifteen seconds, what the company does, for whom, and what to do next, leaves. The same holds for generative AIs, which more readily cite a site whose offer and proof are explicit than a page that only describes the company in general terms.
The We-R perspective
At We-R, a brochure website is built from three decisions made before design starts: who needs to be able to update it once delivered, which client proof already exists and which is missing, and what single action each service page should trigger. Our Webflow brochure websites start at €10,000 excl. VAT, including training for the client team: the price covers autonomy after delivery, not just the pages.
Learn more
See also: Landing page, CMS, Proposition de valeur, Site architecture. And to put it into practice: Pourquoi votre site B2B ne génère pas de leads or Webflow website creation and redesign at We-R, with our pricing.
Sources: We-R, pricing (agence-webflow). Last updated: November 2026.
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