What is Ahrefs?

Ahrefs is an SEO suite recognized for the quality of its backlink data and its site explorer, which allows you to analyze in depth the link structure of a domain.

The tool also offers keyword research, site audits, position tracking and content analysis.

Ahrefs is often used as a reference to understand a site's link profile and identify netlinking opportunities.

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Ahrefs is one of the most used tools for analyzing backlinks and SEO content.

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Key features for B2B teams

• Site explorer to analyze backlinks, most linked pages and referring domains.
• Keyword research and traffic potential estimation.
• Site audit to detect technical and optimization problems.
• Content explorer to find the pages that work best on a topic.
• Tracking positions on targeted keywords.

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Ahrefs particularly helps to work on the link strategy and to identify the content that generates backlinks.

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For whom and in what contexts?

Ahrefs is aimed at SEO teams and agencies that have a strong focus on link strategy and content analysis.

It is well suited to organizations that invest in netlinking or for which backlinks represent an important lever.

• SEO agencies that manage netlinking campaigns.
• B2B marketing teams who want to understand the ecosystem of links in their market.
• Content sites where links play a key role in growth.

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Ahrefs is particularly suitable when the SEO strategy relies heavily on the backlink profile.

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Ahrefs Prize

Ahrefs has a fairly high price range, with several plans that vary according to the number of projects, the depth of historical data, the volume of keywords followed and the crawl credits included. The main offerings are Lite, Standard, and Advanced, each adding additional tracking and analytics capabilities.​

• Lite: intended for small businesses and personal projects, with a limited number of projects, several hundred keywords monitored daily, a defined crawl volume and 6 months of historical data, as well as basic tools (dashboard, Site Explorer, Site Explorer, Keywords Explorer, Keywords Explorer, Keywords Explorer, Keywords Explorer, Rank Tracker, audits, competitive analysis).​
• Standard: designed for SEO freelancers and consultants, with more projects, more keywords and crawl credits, 2 years of history, and additional modules like Content Explorer, batch analytics, SERP comparisons, and more advanced views in Site Explorer and Brand Radar.​
• Advanced: focused on internal marketing teams, with even more projects, several years of history, a very high volume of keywords and crawls, Looker Studio integration, additional segmentation and HTTP authentication features for audits.

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Ahrefs is still a significant investment, but is fully justified when the analysis of links, SERPs, and content becomes a pillar of SEO strategy and requires very deep data.​

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Review by We-R on Ahrefs

Ahrefs is an interesting complement to suites like Semrush when a detailed understanding of netlinking becomes a priority.

For B2B sites, it can help identify content with high link potential and partnership opportunities.

• Analyze the link profile of your site and its competitors.
• Identify the pages that deserve to be strengthened by netlinking.
• Track the impact of link campaigns over time.

On the other hand, if the budget is limited, it can be difficult to combine Ahrefs with another SEO suite.

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Ahrefs is particularly interesting for organizations that want to professionalize their netlinking strategy.

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Alternatives and tools similar to Ahrefs

Among the alternatives:

• Semrush: more general, covering more marketing levers.
• SE Ranking: cheaper, with lighter backlink coverage.
• Majestic, Moz: other tools specialized in link analysis.

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Compared to these alternatives, Ahrefs remains a reference for the depth of its backlink data.