What is Microsoft Clarity?
Microsoft Clarity is a free behavioral analysis tool that allows you to see how users interact with a site through session recordings and heat maps.
It complements traditional analytics tools well by showing real behavior on pages rather than just aggregate numbers.
Clarity highlights areas of clicking, scrolling, friction, and certain anomalous behaviors.
Clarity shows what users on the site are actually doing, beyond just statistics.
Key features for B2B teams
- Session recordings to replay the journey of real users.
- Click, scroll and movement heatmaps.
- Segments and filters to isolate certain types of sessions.
- Reports on errors, rage clicks, or little-used areas.
- Possible integration with other analytics tools.
Clarity highlights which areas of the site are working well and which are creating friction.
For whom and in what contexts?
Clarity is suitable for marketing, product, or UX teams who want to understand user behavior visually without investing in an expensive tool.
It is particularly suitable for showcase sites, blogs and landing pages where you want to improve conversion rates.
- SMEs and marketing teams that want a first level of behavioral analysis.
- Agencies that want to diagnose UX problems on client sites.
- Product teams that are watching the adoption of new pages or features.
Microsoft Clarity is a good entry point for introducing behavioral analysis into a measurement device.
Microsoft Clarity Price
Microsoft Clarity is offered for free, with no traffic limits on most standard use cases.
The business model is based on the Microsoft ecosystem rather than direct billing.
The lack of cost makes Clarity very attractive to complement Google Analytics or other solutions.
We-R review on Microsoft Clarity
Clarity is a great addition to an analytics stack that focuses on Google Analytics or other quantitative tools.
For a B2B Webflow site, it allows you to quickly identify unseen sections, CTAs that have not been clicked or unexpected behaviors.
- Observe how visitors interact with key pages.
- Identify potential bottlenecks in forms.
- Prioritize UX optimizations without relying solely on intuition.
The limitations: less granularity than some paid tools and dependence on the Microsoft ecosystem.
Clarity offers an excellent value/price ratio to start seriously working on UX without additional budget.
Alternatives and tools similar to Microsoft Clarity
Among the alternatives:
- Hotjar: more complete, but for a fee.
- FullStory/Contentsquare: more advanced solutions for large accounts.
- Other specialized session recording tools.
Clarity is distinguished by its free and simple nature.
