What is SE Ranking?
SE Ranking is an all-in-one SEO tool that offers position tracking, site audit, keyword research, and competitive analysis features.
It aims to offer most of the features a team needs to manage its SEO, with a simpler interface and a lower entry ticket than some premium suites.
SE Ranking is often appreciated for its features/price ratio.
SE Ranking provides most SEO tools for a more accessible budget.
Key features for B2B teams
- Detailed position tracking by country, device and search engine.
- Site audit to identify technical errors, indexing, or content issues.
- Keyword research and content ideas.
- Basic competitive analysis to compare visibility and keywords.
- Reporting tools to present results to internal teams or customers.
SE Ranking covers the trio of position tracking, audits and keywords well for current SEO needs.
For whom and in what contexts?
SE Ranking is aimed at SMEs, agencies and freelancers who want a complete SEO tool without investing in a very expensive suite.
It is suitable for organizations where SEO is important but where the budget is still limited.
- B2B SMEs that launch or structure their SEO strategy.
- Agencies that manage several sites with needs that are essentially oriented towards monitoring and auditing.
- SEO freelancers looking for a reliable tool at a reasonable cost.
SE Ranking is relevant when you need a good SEO base without necessarily aiming for all advanced functionalities.
SE Ranking Awards
SE Ranking offers several plans that vary mainly according to the number of sites followed, the volume of keywords tracked daily and the number of seats available. Current offers come in Essential, Pro, and Business plans, with discounts possible in annual payments.
- Essential: designed for an individual SEO professional, with a single head office, a limited number of sites and keywords to monitor every day, as well as the main tools included (rank tracking, site audit, backlinks, backlinks, competitive analysis, keyword research).
- Pro: for agencies and small teams, with more managers, more locations and keywords, and additional features like extended historical data, on-page checker, AI Results Tracker, AI Results Tracker, Looker Studio integration, and more advanced reports.
- Business: oriented to large agencies and companies, with even more seats, sites and keywords, API access, maximized data limits, unlimited history, team training and priority support.
SE Ranking generally remains more affordable than large SEO suites while covering key position tracking, auditing, and reporting needs, making it a solid option for many B2B teams.

We-R review on SE Ranking
SE Ranking can be an interesting alternative when the budget does not allow the use of a heavier suite like Semrush.
It covers basic needs well and already makes it possible to structure a solid SEO strategy.
- Track positions on the main targeted keywords.
- Identify and correct the most frequent technical errors.
- Produce clear reports to monitor the evolution of the site.
On the other hand, some advanced analyses and competitive databases remain less rich than on premium tools.
SE Ranking is a good compromise for organizations that want serious SEO, without investing in the most expensive suite.
Alternatives and tools similar to SE Ranking
Among the alternatives:
- Semrush: more complete, but more expensive.
- Ahrefs: very strong on backlinks and content research.
- Tools dedicated to position monitoring only: less comprehensive but sometimes sufficient.
Compared to its competitors, SE Ranking stands out above all for its quality-price ratio.