What is Google Search Console?
Google Search Console (GSC) is Google's free tool that tracks how a site is crawled, indexed, and displayed in search results.
It gives access to SEO performances (clicks, impressions, click rates, average positions) as well as to possible indexing or security problems.
GSC acts as a direct information channel between Google and site owners.
Search Console shows how Google actually sees the site in the search results.
Key features for B2B teams
- Performance reports by request, page, country, and device
- Cover reports to identify pages that are indexed, excluded, or in error
- Submission of XML sitemaps to facilitate site exploration
- URL inspector to check the indexing status of a page
- Alerts in case of security problems, manual penalties or mobile ergonomics
GSC is essential to validate that SEO efforts are well taken into account by Google.
For whom and in what contexts?
Search Console concerns all teams working on the SEO of a site, regardless of the sector of activity.
It is especially important during a redesign, architecture change, or intensive content work.
- Monitoring the performance of a B2B site after a Webflow redesign
- Identify the queries that generate the most impressions and clicks
- Detect indexing or ergonomic problems
For any serious SEO project, Search Console is a non-negotiable tool.
Google Search Console prices
Google Search Console is completely free.
Its “cost” lies mainly in the time spent analyzing the data and correcting the problems identified.
Search Console offers a very high value considering its zero cost.
We-R agency review on Google Search Console
GSC is a pillar of any SEO project conducted on Webflow or on any other platform.
It allows you to quickly check if important pages are well indexed and to understand how they perform in the search results.
- Control the impact of a redesign or a change in URL structure
- Identify content opportunities to reinforce (requests that are already visible but not very clicked)
- Track and correct technical errors reported by Google
The limits: an interface that is sometimes not very intuitive for the uninitiated and data centered only on Google.
Search Console is the reference for understanding the relationship between a site and the Google search engine.
Alternatives and tools similar to Google Search Console
There is no real direct equivalent on the Google side, but several complementary tools:
- Third-party SEO tools (Semrush, Ahrefs, SE Ranking) that enrich data with their own crawlers
- Bing Webmaster Tools to analyze visibility on the Bing engine
- Analysis of server logs and technical crawls for a finer vision of exploration
Search Console should be used in addition to SEO suites and technical audits to get a complete picture.
