What is Make?

Make (formerly Integromat) is a no-code automation platform that connects applications and services to synchronize data, perform recurring tasks, and orchestrate complete business processes. Automations are built there in the form of visual “scenarios”, in which each step is represented by a module linked to the others on a canvas. This approach makes it possible to design multi-step workflows with conditions, loops, and filters, while maintaining a clear view of the data journey.

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Make is presented as a “visual studio” for modeling complex business workflows without going through traditional development.

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Key features for B2B teams

• Visual scenarios: build workflows using drag and drop, with a complete view of data flow and business logic.
• Over 2,000 native integrations covering CRM, emailing, email, email, collaboration, databases, e-commerce, support, etc.
• Advanced modules: HTTP, webhooks, iterators, internal data stores, data transformers, custom functions.
• Management of errors and monitoring: automatic reminders, notifications in case of failure, detailed logs to debug scenarios.
• New objective-oriented AI agents: automatic generation of scenarios based on a business goal formulated in natural language.

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Make shines with its very rich visual editor, its numerous integrations and its tools to manage long and sophisticated workflows.

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For whom and in what contexts?

Make is mainly aimed at companies that want to automate transversal processes between several SaaS tools: CRM, forms, marketing tools, back office, support or finance. The tool is well suited for ops, marketing or support teams who are used to manipulating data but do not want to develop custom scripts.

Examples of contexts of use:

• B2B SaaS and agencies that automate customer onboarding, billing, CRM synchronization, or ticket management.
• Marketing teams who want to connect forms, CRM, email campaigns and reporting without going through IT.
• Organizations that need multi-step scenarios (enrichment, checks, internal validations) before executing actions on the client side or back office.

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Make is particularly suitable for B2B operational teams who have a lot of recurring tasks between cloud tools and need visual automation that can be read by everyone.

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Make Price

Make works with pricing based on the number of “operations” consumed by the scenarios (each module execution consumes operations). The grid is organized into several plans, from free to Enterprise, with increasing levels of monthly operations.

• Free plan: around 1,000 transactions per month, ideal for testing the platform or for occasional small scenarios.
• Core/Pro plans: tens of thousands of transactions per month, with more frequent execution intervals, more active scenarios, and advanced features.
• Teams/Enterprise plans: higher volumes of operations, collaboration and governance features, stronger support, and custom options.

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Make remains accessible at the initial stages, but the operational model requires optimizing its scenarios to avoid excessive consumption.

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We‑R review on Make

Make is a very relevant solution for teams who want to maintain a consumer interface while being able to manage workflows that are much more complex than using “simple” automation tools. Its visual editor, its advanced modules and its monitoring capabilities make it a good compromise between power and readability.

In a Webflow context, Make can in particular be used to:

• Orchestrate onboarding or nurturing scenarios between Webflow, CRM, emailing tools and internal tools.
• Synchronize data (contacts, deals, events) to databases or data warehouses.
• Create automations around Webflow forms (notifications, enrichment, scoring, updating internal systems).

The downside: the operational model requires monitoring consumption, and some very intensive or real-time scenarios can become expensive if they are not well optimized.

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Make is a very good option for industrializing complex workflows around Webflow, provided you keep an eye on the consumption of operations and the maintenance of scenarios.

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Alternatives and tools similar to Make

In the ecosystem of automation platforms, several tools are positioned as alternatives or complements to Make.

• n8n: a more technical open source platform, interesting for teams who want fine control over hosting and execution logic.
• Zapier: a very “general public” solution, easier to handle, adapted to standard automations between SaaS.
• Native integrations (HubSpot, Pipedrive, Airtable, etc.): sufficient for simple needs, but quickly limited as workflows become more complex.

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Compared to Zapier or native automations, Make is distinguished by its ability to manage rich scenarios and by its visual editor oriented “business process”.