What is Semrush?
Semrush is an all-in-one SEO and marketing suite that combines tools for keyword research, technical audit, backlink analysis, position tracking, and competition research.
The platform makes it possible to understand how a site is positioned, on which keywords competitors generate traffic and what opportunities still need to be exploited.
Beyond SEO, Semrush also offers features for content, advertising, and social media.
Semrush serves as a control tower to manage the SEO and content strategy of a B2B site.
Key features for B2B teams
- Keyword research and intent analysis to identify priority queries.
- SEO technical audit to detect indexing errors, performance or mesh problems.
- Tracking positions on strategic keywords, by country and by device.
- Competitive analysis to see which keywords and pages are generating traffic from competitors.
- Content marketing tools to plan, optimize, and track content.
Semrush helps to prioritize SEO actions based on concrete market and competition data.
For whom and in what contexts?
Semrush is for marketing, SEO, and content teams who manage one or more sites and want to structure their strategy based on reliable data.
It is suitable for agencies as well as for internal teams that manage the visibility of a portfolio of domains.
- B2B businesses that are building or redesigning their SEO strategy.
- Agencies that manage multiple customers and need a central tool.
- Content teams that want to align editorial and SEO opportunities.
Semrush is particularly relevant when SEO becomes a strategic lever, not just a “plus”.
Semrush price
Semrush operates on a monthly or annual subscription model, with several plans that vary depending on the number of sites monitored, the volume of keywords, and access to advanced data and features. The main offers are now Starter, Pro+ and Advanced, with an upgrade for more mature brands and API needs.
- Starter Plan: intended for teams starting out in SEO and AI visibility, with a limited number of sites to monitor, a limited volume of keywords monitored daily, and access to the AI visibility toolkit and essential reports.
- Pro+ Plan: for growing brands, with more sites to follow, more prompts and keywords tracked, access to historical SEO data, content optimization features and more advanced analytics (cannibalization, multi-location).
- Advanced Plan: designed for organizations that need maximum power, including tracking more sites and keywords, additional features like voice sharing, API integration, advanced insights, and migration tools.
Semrush remains a significant but consistent investment as it becomes the central tool for SEO management, keyword tracking, and AI analysis for organic acquisition.
We-R review on Semrush
For an agency or a B2B marketing team, Semrush remains one of the most complete suites for managing SEO.
The wealth of data, the depth of the reports and the content modules make it a solid tool for building SEO roadmaps and measuring the impact of actions.
- Analyze the market and competitors before a Webflow redesign.
- Prioritize the pages and topics to be worked on according to traffic and business potential.
- Monitor the effect of technical and editorial optimizations over time.
The downside: a dense interface, a learning curve and a cost that must be justified by regular use.
Semrush is suitable for organizations that take SEO seriously and incorporate it into their marketing decisions.
Alternatives and tools similar to Semrush
Among the main alternatives:
- Ahrefs: very strong on backlinks and content exploration.
- SE Ranking: a more affordable solution, useful for position monitoring and audits.
- Specialized tools (Screaming Frog, etc.): complementary tools for more technical analyses.
Compared to its competitors, Semrush stands out for its very broad coverage from SEO to content to advertising.
