What is n8n?

n8n is a workflow automation platform that connects applications, services, and databases to eliminate repetitive tasks and make data exchanges more reliable. The workflow creation interface is based on visual “nodes”, which makes it possible to build scenarios without coding while leaving the possibility of adding JavaScript or Python for more advanced logics. Open source and self-hosted, n8n offers significant control over data, security, and runtime costs.

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n8n is a visual workflow engine, extensible through code, that gives extensive control over data and hosting.

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Key features for B2B teams

• Triggering workflows based on events (webhooks, forms, forms, forms, CRM updates, product events) or according to a defined schedule.
• Large catalog of native integrations (CRM, emailing, marketing tools, marketing tools, databases, Notion, Airtable, Slack, etc.).
• Data transformation: filtering, enrichment, lead segmentation, automatic preparation of marketing or commercial reports.
• Construction of complex scenarios with conditional routes, loops, reusable sub-workflows and error management.
• Integration of AI models and AI APIs to create workflows for enrichment, analysis, or content generation.

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N8n shines above all for its numerous integrations, its complex scenarios and its ability to orchestrate data and AI workflows.

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For whom and in what contexts?

n8n is mainly aimed at B2B companies that have a fragmented stack of tools (CRM, emailing tool, support, analytics, databases) and who want to automate information exchanges without developing a tailor-made back‑end for each need. The tool is particularly suitable for marketing and operations teams who work with a more technical profile, as well as for product or data teams who want to keep control of the hosting and the security of workflows.

Examples of contexts of use:

• SMEs and B2B scale‑ups that industrialize their leadership, customer onboarding or reporting.
• Marketing teams that automate lead qualification, internal notifications, and synchronization between forms, CRM, and campaign tools.
• Technical/data teams that build data pipelines or AI workflows around their products.

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n8n is especially suitable for B2B organizations that are already structured, with a tooled stack and a minimum of technical skills internally.

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n8n Pricing

N8n uses a pricing model based on the number of workflow executions included in each plan, with monthly or annual billing at discounted rates. The Offering is Structured Around Cloud-hosted “Starter” and “Pro” plans, has Self-hosted “Business” plan, and a Custom “Enterprise” plan.

• ‍Starter plan : Designed to get started and test n8n in production, with a sufficient number of executions for small projects, multiple concurrent executions, and a shared project.‍
• Pro Plan : Aimed at freelancers and small teams, offering a higher monthly execution quota, more shared projects, increased concurrency, and additional features such as admin roles, execution history, and execution search.‍
• Business plan (self-hosted) : Built for companies that need advanced collaboration, separated environments, separated environments, scaling options, Git integration, and SSO/SAML/LDAP authentication.‍
• Enterprise Plan : A fully customized offering, available in cloud or self-hosted setups, with higher limits on projects and executions, advanced integrations (logs, external storage, extended data retention), and dedicated support with SLAs.

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Overall, N8N Can Remain Very Cost-Effective When Properly Sized, especially in self-hosted environments, while higher-tier plans primarily reflect increased needs for volume, collaboration, and support guarantees.

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We‑R review on n8n

N8n is positioned as a robust solution for B2B organizations looking for more control and flexibility than what consumer automation platforms offer. Its functional depth, its open source model and its openness to AI use cases make it a good candidate for projects where automation becomes a real technical base rather than a simple productivity “bonus”.

In a Webflow context, n8n is particularly interesting for:

• Connect Webflow to CRM, billing tool, support, or third-party databases.
• Set up advanced workflows around leads (qualification, scoring, attribution, multi-channel notifications).
• Serve as an “orchestration layer” between Webflow, a no‑code/low‑code back‑end, and AI services.

On the other hand, the tool requires a certain technical maturity (understanding APIs, webhooks, monitoring) and a minimum of governance to prevent workflows from becoming difficult to maintain in the long term.

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N8n is powerful and very aligned with ambitious Webflow projects, but it requires real technical and operational discipline.

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Alternatives and tools similar to n8n

In the category of automation platforms, several alternatives stand out depending on the level of technicality and the need for control.

• Make: a visual automation platform very suitable for complex scenarios, cloud-oriented, with a strong library of preconfigured scenarios.
• Zapier: reference solution for the general public, designed for ease of use and the rapid activation of standard automations between SaaS.
• Airtable + native automations: a relevant choice when the database is already centralized in Airtable and the automation needs to remain relatively simple.

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Compared to Make or Zapier, n8n is distinguished by its open source model and its orientation towards more technical and personalized use cases.