What is Wized?
Wized is a no-code tool designed to connect Webflow sites to databases, APIs and back-ends in order to make them real web applications.
It allows you to manage authentication, front-end business logic and data exchanges without having to rewrite the front end outside of Webflow.
Wized focuses on the interaction and logic layer, relying on Webflow for the design part and HTML/CSS.
Wized adds an application layer to Webflow, with login, logic and advanced interactions.
Key features for B2B teams
- User management: registration, login, roles, and conditional access to pages or components.
- Connection to no-code/low-code back-ends (Xano, Supabase, Airtable, etc.) or to custom APIs.
- Dynamic display of data in lists, tables, forms, and dashboards.
- Advanced forms with creating, updating, and deleting records on the back-end side.
- Client-side logic (display conditions, states, routing) without heavy development.
Wized is designed for Webflow interfaces that need to read and write data in real time.
For whom and in what contexts?
Wized is for teams who want to go beyond the Webflow showcase site to create portals, connected spaces or business interfaces.
It is particularly suitable for projects where Webflow is already mastered and where you want to add an application layer without starting over on a custom front.
- Customer or partner portals connected to a back-end (Xano, Supabase, Airtable or custom API).
- Member areas to track projects, orders, files or KPIs.
- Internal interfaces for sales teams, support or operations.
Wized is relevant as soon as a Webflow site needs to become an application with user accounts and dynamic data.
Wized price
Wized works with pricing by realm, organized into several plans (Free, Lite, Small, Small, Medium, Large) that differ mainly in the number of monthly views and components (“elements”) included.
- Free Plan: limited to a staging environment, with unlimited page views but no production domain, ideal for testing Wized on a pilot project.
- Lite and Small Plans: addition of a production area with a quota of monthly views and a smaller number of elements, adapted to small projects or MVPs.
- Medium and Large Plans: designed for more exposed sites or apps, with several possible production areas, more monthly views and a much higher number of items, while including backups and support.
- Options for large projects: beyond a certain volume of page views, additional options are proposed (additional cost per million views, SLA, custom infrastructure, agency support).
Wized therefore involves a recurring cost linked to traffic and the complexity of the application by domain, but avoids custom front development when Webflow is already used as a base.
We-R review on Wized
In a Webflow context, Wized is an interesting tool for offering more advanced experiences without leaving the no-code ecosystem.
It allows you to maintain control of the design in Webflow while connecting the site to a modern back-end.
- Create customer portals consistent with the brand universe existing on Webflow.
- Rapidly prototype business applications to validate a concept.
- Combine Wized with Xano or Supabase to create a complete stack app.
On the other hand, complexity is increasing: you have to manage Webflow, Wized and the back-end, as well as data security.
Wized is a good option for Webflow projects that are moving towards a web application, but require a structured approach to architecture.
Alternatives and tools similar to Wized
Some tools address the same problem.
- Memberstack/Webflow Memberships: more membership-oriented and easy access management.
- Bubble: all-in-one platform for creating web applications without coding, but with its own front.
- Webflow stacks + custom code: more flexible, but require a development team.
Compared to the alternatives, Wized is particularly interesting if Webflow is already at the heart of the stack and must become an application interface.
