What is Framer?
Framer is a website creation platform that combines a design canvas very close to Figma with a real-time publishing engine.
Its goal is simple: allow teams to design and publish websites directly, without relying on a classic front-end development workflow.
Originally rooted in prototyping, Framer has evolved into a marketing website production tool, particularly well suited for highly visual, animated, conversion-oriented pages.
Framer does not aim to cover complex business applications or advanced e-commerce. Instead, it focuses on a specific scope: modern marketing websites, where speed, storytelling, and brand perception matter most.
Framer is primarily a marketing velocity tool, not a general-purpose web platform.
Key features
Design canvas and designer experience
- Free canvas with frames, stacks, grids, breakpoints, and visual effects
- Layout logic similar to Figma (auto-layout, components, variants)
- Global styles for typography, colors, and effects
- On-page editing: content is edited directly in context, on the live page
Animations and interactions
- Native animations (entrance, scroll, hover, transitions) without JavaScript
- Advanced micro-interactions to enhance storytelling
- Well suited for SaaS websites, product pages, and hero sections
Framer CMS
- Built-in CMS based on collections (blog, case studies, resources, team, etc.)
- Custom fields (text, rich text, images, slugs, references, dates, booleans)
- Native CSV import to structure or migrate content quickly
- Filtering, sorting, pagination, and cross-collection references
The Framer CMS is intentionally simpler than Webflow’s, but more intuitive for autonomous marketing teams.
SEO, performance, and hosting
- Managed hosting with global CDN, HTTPS, and one-click publishing
- Server-side rendering (SSR), delivering strong performance by default
- Native SEO controls: title tags, meta descriptions, Open Graph
- Automatic sitemap, redirects, and page hierarchy management
Framer AI
- AI-generated site structures or full sections from prompts
- Copywriting assistance for rewriting and tone adjustments
- Support for page duplication and multilingual content
Framer’s AI accelerates execution but does not replace UX strategy or branding decisions.
Integrations and extensibility
- Native integrations or embeds for analytics, forms, CRM, and marketing tools
- Script injection for chat tools, tracking, consent, and A/B testing
- “Fetch” feature to display external data without building a custom front-end
Who is it for, and in which contexts?
Framer is particularly well suited for:
- SaaS marketing teams that need to iterate quickly
- Agencies and creative studios where design and motion are key
- Figma designers who want to publish sites themselves
It is less suitable for:
- Complex application platforms
- Advanced e-commerce projects
- Large-scale programmatic SEO websites
Framer truly shines when speed, autonomy, and visual impact are more important than technical depth.
Framer pricing (in euros)
Framer uses a per published site subscription model, with hosting included.
- Basic: simple projects and side projects
- Pro: freelancers, agencies, and startups (most common)
- Scale: growing companies with higher traffic, CMS, and collaboration needs
- Enterprise: custom plans for large organizations
Limits vary by plan (pages, CMS items, traffic, collaborators, custom domains).
Framer is typically more expensive than a basic CMS, but cheaper than a custom front-end + hosting stack for marketing websites.
We-R agency opinion on Framer
Framer is a top-tier solution that is easy to adopt, especially for design-driven teams.
It is ideal for small marketing websites, landing pages, and visually rich projects where speed and design quality matter most.
However, Framer is not a scalable solution. As soon as a project requires a large number of pages, advanced CMS structuring, or long-term scalability, Webflow becomes a more appropriate choice.
Framer is an excellent option when used within the scope it was designed for.
Alternatives and similar tools to Framer
- Webflow : More robust and scalable for multi-page websites with advanced CMS needs.
- Wordpress : Highly flexible with a massive ecosystem, but requires more configuration and maintenance to reach a comparable design level.
- WIx : Accessible design-oriented builders for small websites, with limitations on scalability and CMS depth.
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